So you have established your landing page and your capture form is spot-on. With a growing number of people providing their contact information you now decide that your first salvo in staying within their radar is via an email newsletter. Sounds easy enough right? Wrong. Email newsletters can go directly to the spam or trash bin regardless of how good they are but they get their much quicker if they are trash. So it is important to put your best foot forward in the hopes that once you customer sees your letter he will actually take the time to browse through it and not click the delete button outright.
Excellent Content Marketing
Content is king and good content marketing is key when writing effective email newsletters to your clients. Remember, good content marketing is intended to help your customer, not sell anything (that comes later). You need to first engage with your reader by offering him with some sensible and interesting topics. The content need not be about your business but something near it so as not to inundate your lead with salesy information.
Good Subject Lines
Remember, you only have a few seconds to connect and make a 1st impression so make sure your email subject line is clear and to the point. It should be short enough that it can be read via a mobile device but also long enough for you to put your message across.
Images, colors, good art work all work to convince people that you are the person they should hire for that remodel or new home construction. Stay clear of colors that do not represent your brand or formatting that has not been tested fully on different devices. Your newsletter is a form of branding. It should represent you and therefore the images and colors you send is a subconscious reminder to your potential customers of who you are.
Call to Action and Contact Information
Even though you are not talking about your business at the moment it does not mean you are not ready to do business with somebody that is ready. Newsletters need to make it super east for people to call or refer people to you. Provide a call to action at the end should they want to get more information about your products and services and also place other contact information online and offline for them to use.