How to Become Your Own Leading Lady

November 12, 2010

I was privileged to moderate a panel with three leading business women earlier this week, entitled ‘Ladies Who Lead’ at the Seattle Ladies Who Launch Global Conference. These women were Sunny Kobe Cook, Founder of Sleep Country, USA (the first mattress chain); Cathi Hatch, Founder and CEO of Zino Society and Cindy Tortorici, Founder and CEO of The Link For Women.

The three spheres of influence that result in becoming a Leading Lady (or man of course) are: formulating your vision, cultivating your influential voice, and developing your own community of peers, experts and mentors.

I designed this panel with the assistance of my own mentor, Cindy Tortorici.  We both provide coaching services to aspiring entrepreneurs and executive women and these three areas represent the consistent learning needs of our clients.  Oftentimes, aspiring leaders are bombarded with a focus on their technical skills and the ‘here and now’ of their job, and are not given the opportunity to take a step back from their operations to consider long term growth strategies and personal leadership development.

Here are some tips for doing so:

1) When working on formulating your vision it is critical that you are able to state what your vision  is in one sentence and without any industry jargon or vocabulary that is not well known (think K.I.S.S.). Think BIG—perhaps the sky may not be your limit.  Take risks—and dare yourself to take yourself out your industry box.  Be a FUTURIST-make sure you survey future trends for your industry so to be sure your area thought leader.

2) When cultivating your influential voice you are going to need to uncover a place where you can receive objective feedback on how you are received as a speaker and how effective and compelling you are at delivering ideas.  Toastmasters is the best place for this kind of practice. Join a chapter today if you have not already done so—it is absolutely priceless. Then, seek out as many opportunities where you can address audiences as this is the only way that you will continue to hone your speaking skills.  If you cannot passionately and persuasively deliver your vision to you colleagues and customers—your vision may never come to fruition.

3)  It is imperative that you develop your own community of peers, experts and mentors. Often times, professionals think that by just fraternizing with like minded colleagues they are receiving all the support and resource sharing that they need. This is not true-we all need our own villages. We need to seek out experts who enlighten us to their areas of overlapping expertise to challenge our thinking and refresh and update our outlooks. Finally, we all need a mentor, someone who has accomplished what you yourself are also setting out to do.  The speakers noted that there were many men and women whom they had looked to as mentors but that relationship had never been explicitly defined with the word ‘mentor’.  This is a critical lesson, as many people feel sheepish about asking their role model to take on that role.   I encourage you to not feel as though you cannot ask as long as you are conscientious of their limited time and energy that they can devote to your development.  Once you have identified these people in your life, you will have the full spectrum of community that you need to help in hoisting you towards your vision.

What else do you need to becoming your own Leading Lady or Man?


Top 12 Barriers to Women Launching Businesses

March 17, 2010

Ladies Who Launch has identified the top twelve barriers that prevent more women from launching their own businesses.  Do any of these barriers ring true for you?  A brief explanation of the ways in which Ladies Who Launch is addressing these barriers is also provided.  What else is preventing you from working towards your entrepreneurial aspirations?

1. Lack of business networks: Ladies Who Launch provides women with access to consistent and integrated online and offline networks through the Local Community franchise structure which includes monthly meetings, events and workshops with online extensions and applications. Ladies Who Launch Linc Up! meetings and LIVE events are specifically geared towards networking.

2. Lack of role models in the workplace: The Ladies Who Launch flagship Featured Lady stories provide women with weekly success role models, guidance and advice. Additionally, Ladies Who Launch features its own successful STRATA members that have gone through its programs and launched and grown their businesses.

3. Lack of growth and expansion capital: Access to resources and content based on their profile that will enable women to understand the strategies around fund-raising. LWL also provides education around this area through the Fresh Entrepreneur workshop offering.

4. Lack of entrepreneurial education / training: Ladies Who Launch provides “nuts and bolts” business education delivered across both channels: Online and Offline. Online this education is delivered in the form of weekly webinars with expert partners on a range of business topics identified to be relevant and important to women entrepreneurs. Offline, the same topical structure and access to experts is delivered through a monthly meeting membership structure.

5. Negative self-perceptions (i.e. self-confidence, fear of failure): Ladies Who Launch validates the feminine approach that women use to start and launch businesses and gives women the tools and support to leverage these traits to be successful. Distinctly feminine traits that we have identified include: “Using connecting to move forward”, “Starting organically, testing plans as they go”, “Giving back as a component of launching or reason for launching”, “placing a high level of importance on creativity, passion, lifestyle flexibility and control” as primary motivations for wanting their own businesses”. Ladies Who Launch has built a strong and recognized brand around delivering all of its content and resources in a distinctly feminine way that speaks to women specifically in an environment they deem safe and reliable.

6. Access to credit and financing : Ladies Who Launch is actively identifying key funding partners through banks or investors that are interested in reaching these targeted women and facilitate these connections through advertising and promotional vehicles on the site.

7. Child and dependent care responsibilities : Provide access to resources and content based on their profile that will enable women to understand solution based alternatives to lower stress around this area. LWL provides education around this area through the Fresh Entrepreneur workshop offering in terms of building a support team to enable business growth.

8. Discourse of entrepreneurship inherently male, with traits of defined counter stereotyped female traits: Ladies Who Launch just launched a second workshop offering: The Fresh Entrepreneur which provides women with more robust business content, including road-mapping, monetization planning, and an accountability structure, all delivered using the signature feminine voice of the Ladies Who Launch brand. This workshop combines the typical Male /liner approach to launching with integration of the feminine approach unique to the Ladies Who Launch philosophy

9. Lack of turnkey solutions from trusted source: Ladies Who Launch has identified four distinct market segments (Dreamer, Pre-Launcher, New Launcher and Established Launcher) and is currently evaluating and developing solutions to address each segment. Ladies Who Launch will essentially re-merchandise the way these solutions are currently being delivered and offered to launchers.

10. Lack of adequate marketing, PR and distribution for their products and services: LWL currently offers high-profile public relation opportunities to its Local community membership base through weekly emails and the opportunity to self promote thru classified and directory listings

11. Lack of roadmap, clear path and focus: The flagship Ladies Who Launch Incubator Intensive Workshop provides women with a platform for gaining clarity, focus and momentum around their business projects. Ladies Who Launch provides women both online and in-person, with an environment of like-minded, motivated women that is conducive to success. Additionally, with the new and improved re-merchandized Ladies Who Launch website that is solutions-oriented and using a custom approach for each market segment, Ladies Who Launch will be able to better deliver turnkey solutions, including roadmaps and inspiration that is relevant to each user.

12. Fear that starting a business will mean family and personal life sacrifice: Work and lifestyle integration is the fundamental principle of which the LWL brand is built upon and is the sole reason LWL has grown exponentially. The strategy of the entire site is focused on absolving or reducing this fear by providing concrete solutions in order for women to succeed in business and in life.

For more information about the Ladies Who Launch community here in Portland, please contact the Director Katie Kelley at KKelley@ladieswholaunch.com and go to www.ladieswholaunch.com/portland.


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